By Brady Stiff
Yesterday, reports surfaced that Tiger Woods will hold a small press conference to apologize for his past and touch on his future.
Reportedly, though, he won’t be announcing when he’ll return to golf.
In a statement, Steinberg said he would speak to a “small group of friends, colleagues and close associates” and that he “willl discuss his past and his future and he plans to apologize for his behavior.”
That comes from an ABC News report. Steinberg is Tiger’s agent, Mark Steinberg. According to Steinberg, this press conference is “all about the next step”, and Tiger is “looking forward to it”.
To me, this is a classic case of Tiger controlling the media. Dan Patrick does a great job of recognizing that Tiger controls the media as well as he controls his wedge, and that what happened over Thanksgiving opened the floodgates for media that Tiger isn’t used to dealing with.
You can bet that there will be a grand total of zero reporters from TMZ or any other celebrity magazine/website/TV show at Sawgrass tomorrow afternoon.
Whether Tiger knows when he’ll return or not, I take the fact that he’s having a press conference to mean that it will be sooner rather than later. Maybe he really is shooting for the Masters. Either way, I think it’s a good sign for Tiger.
We’ll see what he has to say tomorrow.